Meet Hormbles Chormbles: Candy bars with protein, not sugar

The latest innovation from RXBAR's co-founder Jared Smith.

Published on Apr 14, 2025 by Ash Read

The Drop: RXBAR co-founder Jared Smith has launched Hormbles Chormbles, a line of high-protein, zero-sugar candy bars designed for guilt-free indulgence.

The Details: Candy with function

Hormbles Chormbles bridges the gap between nutrition and candy with bars that deliver 10g of protein, 0g sugar, and just 100 calories per serving. Unlike protein snacks trying to taste like candy, these are actual candy bars with added nutritional benefits.

“Candy never really made sense to me,” says Jared Smith, Hormbles Chormbles founder and CEO. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy was around. That cognitive dissonance led to an opportunity to bridge the nutrition world and candy.”

Each bar contains 10g of protein, 0g sugar, and just 100 calories.

Each 33g bar is crafted using high-quality whey and milk protein, containing all essential amino acids that support muscle recovery. The bars maintain the satisfying crunch and indulgent taste of traditional candy bars while eliminating the sugar crash.

Smith explains the concept: “The candy you got as a kid on Halloween is still the same today — loaded with sugar and offering no nutritional value. We’re shaking up the candy aisle with something that’s never been done before.”

The brand launches with four flavors:

With protein becoming a mass-market trend and candy purchased by 98% of American households annually, Hormbles Chormbles aims to disrupt both categories.