ROKA debuts Wind Down™ eyewear with Dr. Andrew Huberman

The Drop: Premium eyewear brand ROKA has partnered with neuroscientist Dr. Andrew Huberman to launch Wind Down™, a new lens technology designed to filter blue and green light for better sleep, reduced stress, and improved mood.

The Details: Beyond blue light blocking

The collaboration brings together ROKA’s expertise in performance eyewear with Dr. Andrew Huberman‘s research on circadian biology. Wind Down™ lenses target the 400-520nm range of the visible light spectrum — the specific wavelengths that can throw off your body’s natural sleep-wake cycle.

The Wind Down™ Collection is a collaboration between ROKA and Dr. Andrew Huberman.

Even minimal artificial light exposure from phones, computers, and overhead lights can interfere with your natural rhythm and suppress melatonin production. Wind Down™ technology offers multiple science-backed benefits:

• Sleep quality: Blocks wavelengths that keep you alert, supporting natural melatonin production
• Stress management: Reduces cortisol levels by filtering artificial light
• Mood regulation: Helps maintain stable dopamine levels for better motivation and creativity
• Circadian alignment: Supports your body’s natural transition to rest mode

ROKA’s 25+ non-prescription frame styles start at $95, with standouts like:

• Rory 2.0: Lightweight frames that blend lifestyle aesthetics with performance tech, featuring ultra-lightweight materials and hidden Wind Down™ features for superior comfort and fit.
• Oslo 2.0: Built to blend refined Norwegian design with powerful performance features, using ultra-lightweight materials and undercover tech for unmatched comfort.
• SR-1x: Designed and optimized for athletes seeking enhanced field of view, these ultralight frames can be customized to fit any face without compromising on optics, strength, or durability.
• Hamilton: A classic round frame that combines organic lines with a bold look, engineered to be about half the weight of similar styles while maintaining superior performance.

ROKA plans to expand the Wind Down™ collection to include readers and prescription lenses soon.

Where to buy

The non-prescription Wind Down™ collection styles are available now at ROKA.com.