Most over the counter cosmetic serums advertise a vague concentration percentage and tell you to apply the product once or twice a day. That format leaves you guessing exactly how much active ingredient actually makes it onto your skin. Enhanced, an elite sports and consumer performance brand, built its new Topical GHK-Cu cream around a strict clinical standard, measuring the exact dose to deliver up to 10 mg of the longevity peptide in every single application.
GHK-Cu is a naturally occurring copper-binding peptide found in human plasma. Levels naturally decline with age, and therefore topical application is studied as a way to support collagen synthesis, skin barrier function, and even hair follicle growth.
The differentiator in Enhanced’s topical cream is in the dosing standard. “Cosmetic copper peptide brands advertise concentration because they can’t prescribe a dose,” explains Bret Kovacs, Head of Consumer at Enhanced. “This allows customers to stack it onto an existing hormone replacement therapy or longevity protocol with clinician’s guidance.”
The cream is the first topical product in the Live Enhanced prescription catalog, joining injectables like Sermorelin, and is dispensed under the oversight of Enhanced’s Medical Commission. For users already on the platform, the topical format offers a needle-free way to add a copper peptide to an existing peptide protocol.
Whether a prescription cream can pull consumers away from over-the-counter beauty brands remains to be seen, but the demand for clinical precision is already established in longevity. Enhanced is betting it extends to skincare.
Available now for $119 per month at enhanced.com. Because it is a prescription product, users will need to complete a telehealth consultation beforehand.