Represent x PUMA launch elite performance collection

The Drop: British fashion brand Represent’s performance division, 247, joined forces with PUMA for a 12-piece collection, marking Represent’s first venture into women’s performance wear.

The Details: A 12-piece clothing and footwear collection

The PUMA x 247 collection represents a significant milestone for the rapidly growing UK brand, delivering a complete training range from footwear to accessories for both men and women.

At the heart of the collection is the Elite Nitro running shoe, reimagined with 247’s signature palette and design elements. The collaboration leverages PUMA’s expertise in creating HYROX’s top-performing footwear, combined with 247’s innovative approach to athletic wear.

The PUMA x 247 Elite Nitro running shoe.

The campaign is fronted by Olympic rising star and 800m Paris semi-finalist Phoebe Gill, alongside HYROX Master Trainer and Represent 247 athlete Jake Dearden.

“At 247, we’ve always sought to push the boundaries of athletic performance,” says George Heaton, co-founder and creative director of Represent. “This collaboration highlights a pivotal moment for us, especially with the introduction of womenswear into the 247 range, expanding our reach and meeting market demand.”

PUMA’s Head of Select, Gregor Abenstein, added: “From the very beginning, we worked hand-in-hand to merge our creative visions, ensuring that every detail reflects the strengths of both brands.”

Represent CEO Paul Spencer’s previous role as PUMA’s European Managing Director helped shape the partnership’s vision, ensuring a seamless blend of both brands’ strengths.

Where to buy

The PUMA x 247 collection launches December 18th at 8pm GMT/3pm EST. It will be available from representclo.com/247 and puma.com.