PUMA and Pamela Reif launch athleisure collection

Performance meets power in this nature-inspired collaboration.

The Drop: PUMA and fitness influencer Pamela Reif joined forces to launch a volcanic-inspired collection.

The Details: Nature meets performance

Drawing inspiration from the raw power of volcanoes, this collection aims to encourage women to tap into their inner power and confidence. “Sometimes we all need a fresh start to tap into our own power,” says Reif.

PUMA Pamela REIF

PUMA created the line alongside fitness influencer Pamela Reif.

The activewear collection features form-fitting designs engineered with PUMA’s premium technologies. The Cloudspun fabric delivers exceptional softness and breathability, while Shapeluxe technology offers support and compression in all the right places.

Each piece in the lineup – from leggings and shorts to sports bras and tees – showcases a color palette inspired by volcanic landscapes and designed to bridge the gap between performance and style, perfect for both intense workouts and casual wear.

PUMA x PAMELA REIF Women's Shiny Tights
PUMA
PUMA x PAMELA REIF Women's Shiny Tights
Made to move, their second-skin fit sculpts your curves is you push through.

Shot in the Canary Islands, the campaign captures the collection’s essence against a backdrop of rugged terrain and dramatic volcanic landscapes, emphasizing the connection between natural power and personal strength.

Where to buy

The PUMA x Pamela Reif collection is available now at PUMA.com.