The Drop: PUMA and fitness influencer Pamela Reif joined forces to launch a volcanic-inspired collection.
Drawing inspiration from the raw power of volcanoes, this collection aims to encourage women to tap into their inner power and confidence. “Sometimes we all need a fresh start to tap into our own power,” says Reif.
The activewear collection features form-fitting designs engineered with PUMA’s premium technologies. The Cloudspun fabric delivers exceptional softness and breathability, while Shapeluxe technology offers support and compression in all the right places.
Each piece in the lineup – from leggings and shorts to sports bras and tees – showcases a color palette inspired by volcanic landscapes and designed to bridge the gap between performance and style, perfect for both intense workouts and casual wear.
Shot in the Canary Islands, the campaign captures the collection’s essence against a backdrop of rugged terrain and dramatic volcanic landscapes, emphasizing the connection between natural power and personal strength.
The PUMA x Pamela Reif collection is available now at PUMA.com.