The Drop: ŌURA announced its next-gen Ring 4, promising improved accuracy, comfort, and personalization.
At the core of the ŌURA Ring 4 is Smart Sensing, a proprietary technology designed to improve accuracy in wearables. With Smart Sensing, ŌURA’s algorithm and sensors adapt to each user’s unique finger physiology, ensuring more personalized and precise health tracking.
In a recent 60-person study, the Smart Sensing technology demonstrated significant improvements on ŌURA’s previous Gen3 products:
The ŌURA Ring 4 features an all-titanium construction with recessed sensors, resulting in a smoother interior and thinner profile, aiming to improve comfort for 24/7 wear. The ring comes in 12 sizes (4-15) and six colors: Brushed Silver, Gold, Rose Gold, Silver, Stealth, and an updated Black with a glossy, tungsten PVD coating for increased durability.
ŌURA has also reimagined its app to complement the new ring and has introduced several new features, including:
The ŌURA Ring 4 is available for pre-order starting today at ouraring.com and select retailers including Amazon, Best Buy, and Target. Shipping begins October 15, 2024.
Pricing starts at $349, which includes one month of ŌURA Membership. After the initial month, membership costs $5.99 per month or $69.99 per year. Both the ring and membership are HSA and FSA eligible.