Just Dropped: Jake Paul’s new brand, Floura’s Kombucha Bars, Kimberly Snyder’s Greens Powder, and more

Just Dropped is a series featuring the latest product launches and drops in the health and wellness space. 

Featured today:

• AllTrails’ biggest update ever
• Solluna’s new Glowing Greens Powder
• Kroma’s Plant-Based Protein
• Floura’s prebiotic superfiber bars
• On and Zendaya celebrate movement
• Jake Paul debuts a new personal care brand
• Lionel Messi’s sports drink
• Rad Soda’s new approach to better-for-you drinks

An overhaul from AllTrails

Outdoor exploration platform AllTrails released the biggest update since its founding in 2010. The new version has tools for sorting through the over 400,000 trails in its database, getting access to key hike details like length and format, and learning about local, state, regional, and national parks before you visit.

AllTrails’ new Park Pages make it easier to explore parks worldwide.

AllTrails was named Apple’s App of the Year in 2023 and has over 65 million users who have tracked almost 2 billion kilometers of hiking. It’s available on both the Apple App Store and Google Play Store. Get it for iPhone or for Android.

Kimberly Snyder’s new greens powder

Solluna’s Glowing Greens Powder features nutrient-rich superfoods and powerful adaptogens.

Solluna, the nutrition brand founded by holistic health author and 3x NYT bestseller Kimberly Snyder, came out with its own green powder. The formulation is a blend of seven plants, combined in their ideal amounts. Get a jar here.

Kroma’s Plant-Based Protein

Kroma Wellness, the brand that created the popular five-day reset kit, just launched a new protein powder. The mix has 20 grams of protein and comes in two flavors: Vanilla Cinnamon and Cacao Banana. Shop here.

Floura’s prebiotic superfiber bars

The founder of Jeni’s Ice Creams has launched Floura is a first-of-its-kind prebiotic “kombucha bar” with at least six super fibers. Grab a box here

Zendaya’s On Running Edit

On has been moving fast with recent luxury partnerships and recyclable sneakers. The brand just announced a deal with actress and singer Zendaya, along with a feature film. The Zendaya Edit features her favorite gear.

Jake Paul wants guys to go for the Win

Massive YouTuber and controversial boxer Jake Paul started a line of body care products. W by Jake Paul includes body wash and deodorant. It’s only available in Walmart, but coming to Amazon later this summer. See what it looks like.

Lionel Messi’s new sports drink

Speaking of the Paul brothers, Logan Paul (Jake’s brother) has some new competition in the beverage department. Logan is the co-founder of sports drink brand PRIME, and tomorrow, soccer superstar Lionel Messi is launching Más+, a line of low-sugar, vitamin-packed drinks. Order here .

A new type of better-for-you sodas

This brand is putting a spin on “better-for-you soft drinks.” Rather than adding probiotics or other supplements, Rad Soda uses simpler ingredients like fruit juice, vegetable juice, and stevia. See the flavors here.