9 Product drops you don’t want to miss this week

A new hydration brand, launches from HOKA and adidas, and more.

Just Dropped is a series featuring the latest product launches and drops in the health and wellness space. 

This week: The Everlane founder’s new brand, shoe drops from HOKA and adidas, Apothékary’s latest tincture, and more.

Magnesium-powered hydration

Michael Preysman, the founder and former CEO of elevated basics brand Everlane, just launched his next project, Magna. It’s a hydration mix that combines three forms of magnesium with the necessary electrolytes for greater energy, focus, and recovery.

The first four flavors are Lemon Lime, Tea Lemonade, Watermelon Lime, and Peach Mango.

Magna Hydration sachets
Magna
Variety Pack
Magnesium-powered daily hydration formula.

HOKA’s updated its iconic trail shoe

HOKA introduced the Speedgoat 6, the latest edition of the popular trail shoe line with more grip and responsiveness.

HOKA Speedgoat 6
HOKA
Speedgoat 6
Built with an optimal balance of cushioning and traction, making it an ideal solution for training or racing.

A new tincture taking on America’s metabolic crisis

Plant-medicine brand Apothékary released Blue Burn, a tincture that helps reduce cravings and increase metabolism.

Apothekary Blue Burn
Apothékary
Blue Burn™
Apothékary's first-ever tincture for metabolic health and weight management.

Ally Love x Peloton lifestyle collection

Peloton and the brand’s famous instructor Ally Love collaborated on a new athleisure line for both men and women.

Peloton ¼ Zip Run Jacket
Peloton
¼ Zip Run Jacket
¼ zip with front hand pockets and elastic cuffs and waistband.

adidas updates the Ultraboost

The Ultraboost, adidas’ hyper-popular running sneaker, got a new lift. It’s the lightest Ultraboost to date and has more energy return.

 

adidas Ultraboost 5x
adidas
Ultraboost
The lightest Ultraboost yet.

Natural BioFreeze?

Muscle Goo, a clean-ingredient soreness topical, relaunched recently. Its blend of ingredients and 19 essential oils delivers what it claims is a “best-in-class anti-inflammation and muscle soreness relief experience.”

Muscle Goo
Muscle Goo
Relief Gel
Safe, clean, cooling relief for soreness, aches, and pains.

PacSun launches A.R.C

PacSun released A.R.C., a new collection of activewear for men. Its multifunctional pieces are designed to seamlessly transition from the gym to recovery and relaxation.

A.R.C. Flight Active Shorts
A.R.C.
Flight Active Shorts
Designed for everyday workouts like running and weightlifting.

Pvolve x Erewhon

Fitness company Pvolve and organic retailer Erewhon launch exclusive member deals and pop-up classes. More details here.

Courteney Cox’s new body-care range

Homecourt, founded by Friends’ star Courteney Cox released the Cocomoi Body Collection, a new line of lush body-care products featuring unique scents.

Homecourt Body Wash
Homecourt
Cocomoi Body Wash
A luxurious body cleanser that deeply hydrates.