Just Dropped is a series featuring the latest product launches and drops in the health and wellness space.
This week: The Everlane founder’s new brand, shoe drops from HOKA and adidas, Apothékary’s latest tincture, and more.
Michael Preysman, the founder and former CEO of elevated basics brand Everlane, just launched his next project, Magna. It’s a hydration mix that combines three forms of magnesium with the necessary electrolytes for greater energy, focus, and recovery.
The first four flavors are Lemon Lime, Tea Lemonade, Watermelon Lime, and Peach Mango.
HOKA introduced the Speedgoat 6, the latest edition of the popular trail shoe line with more grip and responsiveness.
Plant-medicine brand Apothékary released Blue Burn, a tincture that helps reduce cravings and increase metabolism.
Peloton and the brand’s famous instructor Ally Love collaborated on a new athleisure line for both men and women.
The Ultraboost, adidas’ hyper-popular running sneaker, got a new lift. It’s the lightest Ultraboost to date and has more energy return.
Muscle Goo, a clean-ingredient soreness topical, relaunched recently. Its blend of ingredients and 19 essential oils delivers what it claims is a “best-in-class anti-inflammation and muscle soreness relief experience.”
PacSun released A.R.C., a new collection of activewear for men. Its multifunctional pieces are designed to seamlessly transition from the gym to recovery and relaxation.
Fitness company Pvolve and organic retailer Erewhon launch exclusive member deals and pop-up classes. More details here.
Homecourt, founded by Friends’ star Courteney Cox released the Cocomoi Body Collection, a new line of lush body-care products featuring unique scents.