ID Formulas just launched a supplement protocol that claims to reverse aging

Science-led brand ID Formulas launched its longevity protocol after six years of clinical research. Founded by consultant dermatologists Professor Caitriona Ryan and Professor Nicola Ralph, alongside healthcare entrepreneur Conor Murphy, Advanced ID is a two-step daily supplement protocol paired with a data layer designed to prove it’s working.

The stack

Advanced ID’s centerpiece is the Longevity Synergy Matrix™, a patent-pending blend of 32 active ingredients dosed to work across six functions including skin and hair, cognition, energy, recovery, sleep, and cellular resilience.

The daily protocol is simple: each daily dose includes two Omega-3 soft gels alongside one powder mixed with water, anchored by core actives like Nicotinamide, Resveratrol, Astaxanthin, and CoQ10.

ID Formulas’ WHOOP-connected tracking layer

Advanced ID includes a companion dashboard, called the portal, where users can link their WHOOP account to see their recovery, sleep, and HRV data alongside their supplement usage over time. It’s less a product feature and more a proof layer, a way to see whether biometrics actually shift while on the protocol.

Advanced ID is the first supplement brand to offer direct API integration with WHOOP, giving users a way to track their protocol against real metrics instead of just going on how they feel.

Backed by clinical data

The brand backs the launch with four rounds of testing. Its RCT, described as double-blind and placebo-controlled, found 24% better skin hydration, 27% better skin barrier function, faster cognitive processing, and improved hair volume and density over 12 weeks. A separate pilot found users’ biological age dropped by 5.2 years on average, measured through epigenetic testing, in that same window.

It’s worth noting this is the brand’s own data, not an independently verified study. Still, it’s more testing than most supplement brands bother with at launch, and it puts Advanced ID in the same lane as the other longevity-tech crossovers we’ve covered.

The wellness industry has never lacked confident claims. What it’s been missing is a way to independently verify them. Epigenetic testing and biometric tracking are healthcare-grade tools, and most supplement brands don’t touch them. That raises the bar, but it also raises the stakes. If this becomes the new standard for supplement launches, the next question is whether the science backing it up will keep pace with the confidence of the claims.

Where to find it

Advanced ID is available now at idformulas.com, priced at €250 for a 30-day supply.