Meet Cadence: The salt-powered drink with a 10,000-person waitlist

The Drop: Founded by Represent’s George Heaton and Daring’s Ross Mackay, Cadence is a new ready-to-drink electrolyte brand offering citrus-flavored hydration.

The Details: A first-of-its-kind performance brand

Cadence reimagines hydration with a formula rich in mineral salts and electrolytes, offering the familiar taste of lemon-lime soda but with zero sugar and zero calories.

Cadence is a new ready-to-drink electrolyte brand.

Cadence features a proprietary blend of electrolytes — Sodium Chloride, Magnesium Lactate, and Potassium Chloride — carefully selected to enhance overall wellness. The potential benefits include:

Physical performance: Sodium and potassium aid hydration and boost endurance during extended activities.
Cognitive function: A balanced mix of electrolytes, particularly magnesium, supports sharp cognitive functions and stable moods.
Muscle recovery: These electrolytes help maintain fluid balance and muscle function, improving recovery and sleep quality.

Whether you’re rehydrating after a long-distance run, a low-impact workout, or simply staying fueled throughout a busy day, Cadence is designed to complement your daily activities and optimize hydration, performance, and recovery.

Cadence is designed to optimize hydration, performance, and recovery.

Speaking about the motivation behind the brand, co-founder George Heaton explains that his goal was to create a product to support his active lifestyle and training routine. “I wanted a product that provided the salt I needed to support all of the exercise I do, without the unnecessary ingredients such as sugar and caffeine,” Heaton says.

Cadence previously soft-launched in the UK and has built a waitlist of over 10,000 people in the US.