Ryde teams up with NFL legend Rob Gronkowski to simplify sleep routines

As sleep health keeps growing as a focus in 2026, the routines around it have only gotten more elaborate, with pre‑bed rituals that promise better rest but are difficult to sustain over time. Dallas‑based Ryde is making a simpler case with the launch of SLEEP, a new functional shot built to help you wind down without complicating bedtime.

How it works

Ryde: SLEEP is the newest shot in the brand’s 2oz lineup, made with zero sugar, zero calories, and the same Ryplenish blend used across the range. The blackberry‑flavored formula combines melatonin, GABA, L‑theanine, and chamomile to help you fall asleep faster and support sleep quality through the night.

It sits alongside ENERGIZE for fatigue, RELAX for stress, and FOCUS for mental clarity, and is now the brand’s best‑selling shot.

To drive the “wellbeing made easier” message home, Ryde brings in three‑time Super Bowl champion Rob Gronkowski as the face of the launch. Known for living at full speed, he’s been open about how much his performance has always depended on sleep and recovery.

“I’ve always lived life at full speed, but the real secret to staying on top of my game is knowing how to recover,” said Rob Gronkowski. “Wellness shouldn’t be a tedious chore. I’ve tried all the overhyped bedtime trends and complicated gym hacks that don’t work, Ryde: keeps it easy.”

Framed through Gronk’s routine, Ryde’s lineup boils down to a few clear moments, so wellbeing feels more like choosing the right moment than rebuilding your entire day around it.

Where to get it

Ryde: SLEEP, FOCUS, ENERGIZE, and RELAX are available now on ryde.com.