Introducing Magna: Magnesium-powered hydration for athletes and everyday enthusiasts

The Drop: Magna has launched a magnesium-powered daily hydration formula designed to unlock greater focus, energy, and recovery.

The Details: A fresh take on hydration

Magna is designed to unlock greater focus, energy, and recovery.

Magna combines three forms of magnesium with key electrolytes, creating a formula that’s both effective and addictive—in taste and effect.

The company spent nine months developing and refining its product, collaborating with doctors, sports nutritionists, and world-class athletes to ensure its efficacy.

Magna’s hydration formula is initially available in four flavors:

• Lemon Lime: A classic, refreshing choice
• Tea Lemonade: Reminiscent of Arnold Palmer’s signature drink, but with added benefits
• Watermelon Lime: A perfect blend of sweet and tangy
• Peach Mango: Described as “paradise on a push day”

Magna’s four flavors: Lemon Lime, Tea Lemonade, Watermelon Lime, and Peach Mango.

At the core of Magna’s formula is magnesium, a mineral crucial for numerous bodily functions. Magnesium is necessary for over 600 enzymatic reactions in the body, playing a vital role in energy production, DNA synthesis, digestion, muscle function, and mood regulation.

Despite its importance, studies suggest that up to 75% of people may be deficient in this essential mineral.

Dietary guidelines suggest women need about 320 milligrams of magnesium per day, while men require 420 milligrams. Achieving these levels through diet alone can be challenging, requiring consumption of large quantities of magnesium-rich foods. Magna aims to bridge this nutritional gap with its convenient and tasty hydration formula.

Its carefully selected blend of magnesium forms and electrolytes is designed to:

• Enhance focus: Helping athletes and enthusiasts stay mentally sharp during activities
• Boost energy: Providing a natural, sustained energy lift without the crash associated with sugary sports drinks
• Improve recovery: Supporting muscle function and reducing fatigue post-exercise

Athlete-approved performance

Magna has been testing alongside elite athletes.

Magna’s development process involved extensive testing with elite athletes, including professional skier and off-season surfer Malou Peterson.

“It’s the start to an adventure, big or small. A game changer for my energy levels,” says Peterson, whose active lifestyle spans from skiing in Japan to surfing in Malibu and camping in the eastern Sierras.

Peterson is one of five athletes on Magna’s founding team — which also includes doctors and sports nutritionists.

Where to buy

Magna is now available via the brand’s website drinkmagna.com. A box containing 30 servings costs $55 for a one-time purchase, or $45 with a subscription.