247, the performance arm of British fashion brand Represent, is releasing its first carbon-plated running shoe on February 4, 2026. The ARC-4 is designed for athletes who split their time between road miles and strength work, delivering the propulsion you’d expect from a plated racer with enough stability for hybrid movements.
The ARC-4 builds on 247’s existing footwear lineup (the ARC-1 Runner and ARC-2 Trainer launched in January 2025) but adds race-ready tech for athletes who want one shoe that moves between disciplines.

The 247 ARC-4.
The ARC-4 includes:
The shoe reflects a broader shift in training culture. As more athletes blend running with strength and conditioning work, footwear that can handle both without compromise is becoming essential.
“Ever since I started running myself, alongside my strength training, I’ve wanted to develop a performance-focused shoe that performs in both a running and hybrid setting,” says George Heaton, co-founder and creative director of Represent.
The ARC-4 launches February 4, 2026 at representclo.com.