Q&A: Belle Robinson, founder of Roxii Supercube

Belle Robinson is a nutritionist, wellness expert, and founder of Roxii Supercube, a functional wellness brand that turns ingredients like electrolytes, prebiotic fiber, and vitamins into ice cubes you can drop into water.

The idea for Roxii grew out of Robinson’s work in nutrition, where she saw how difficult it could be for people to keep up with complicated supplement routines and health protocols. She wanted to create something that fit into a habit people were already doing every day rather than adding another step. That same approach shapes her own health routine, which centers on the basics, from protein and strength training to hydration, morning light, and sleep.

Here’s how Robinson approaches her health while building Roxii, plus the products she keeps in her own wellness stack.

What was the moment that reshaped how you think about wellness?

Working as a nutritional therapist changed Robinson’s perspective on what a healthy routine needs to look like. She saw clients who wanted to feel better but struggled to maintain complicated protocols, supplement schedules, and routines alongside everyday life.

“Wellness isn’t about perfection. It’s about the small, consistent habits we build every day,” she says.

That thinking became central to Roxii. Instead of creating another step for people to remember, Robinson wanted to build functionality into something they were already doing: drinking water.

“I wanted to take the nutrients people already know they should be getting and make them effortless to incorporate into a habit they already have,” she says.

How do you protect your health while running an early-stage company?

Long days, travel, and the unpredictability of building an early-stage company have made consistency harder, but Robinson has one morning habit she rarely compromises on: breakfast.

“I know how much a balanced, protein-rich breakfast impacts energy, focus and decision-making, so no matter how busy I am, I make time for it,” she says. “It’s a small investment that pays me back for the rest of the day.”

Rather than trying to maintain an elaborate routine when work gets busy, her advice is to identify the basics that help you function well and protect those first.

“You don’t need a two-hour morning routine or twenty supplements,” she says. For her, that short list is protein and fiber, regular movement, getting outside, water, and sleep whenever the schedule allows it.

What have you changed your mind about when it comes to nutrition?

Earlier in her career, Robinson says she placed more emphasis on following the “ideal” diet. Working with real people eventually made her question whether striving for nutritional perfection was actually helping.

“Perfection isn’t what leads to better health,” she says.

Today, she’s much more interested in whether someone can realistically maintain a habit over time. A balanced meal or glass of water may not feel as exciting as the latest wellness protocol, but those small decisions become meaningful when they happen day after day.

“Wellness should fit into your life, not take it over.”

Belle Robinson’s current wellness essentials