The Wellworthy Awards 2025: The best new launches in health, wellness, and fitness

The Wellworthy Awards

Welcome to the inaugural Wellworthy Awards.

We are chronically online tracking new launches in health, wellness and fitness. So to round out the year, we wanted to share our picks for the best of the best in 2025.

These winners were chosen based on innovation, usefulness, design, and momentum. Brands did not apply for this. Nobody paid to be included. This was picked 100% internally.

We organized our picks into six categories so you can browse fast and shop if you want.

Recovery & Longevity

Recovery and longevity got more system-level in 2025. The winners here focus on two things: resetting the nervous system (sleep, breath, compression, cold) and making biomarkers easier to track consistently.

1. Eight Sleep Pod 5 & Pod Pillow Cover – Pod 5 is Eight Sleep’s latest smart sleep system, built around dual-zone temperature control plus features like elevation and snore reduction. And the Pod Pillow Cover adds active, hydro-based cooling to your pillow and adapts using sensors in the Pod Cover.
2. Shiftwave Pro – An inner performance system designed to support nervous system regulation. It’s a zero gravity platform built with 18 vibromechanical transducers that coordinate whole body vibration, guided breathwork, and more.
3. Superpower Health – A digital clinic focused on preventative and longevity healthcare. Through taking 100+ lab markers across heart, hormones, liver, and inflammation. Then pairing you with their private medical team to give you a personalized action plan.
4. Nike x Hyperice Hyperboot – A wearable recovery shoe that combines heat with Normatec dynamic air compression for the feet and ankles. All customizable on-the-go through the Hyperice app.
5. Rally Orbital Massager – A handheld recovery device built around a unique “orbital” motion designed to move with your body. Giving you infinite massage angles, and includes 3 precision attachments and 3 massage speeds.
6. Rythm Health – An at-home, monthly blood testing service designed for ongoing biomarker tracking. Giving you a personalized dashboard to track markers for metabolic efficiency, hormone balance, heart health, and longevity.
7. Kohler x Remedy Place Ice Bath – A luxury, design-forward ice bath built with 24/7 water filtration and UV-light technology. Plus features like a digital timer and integrated lighting.
8. Somnee Smart Sleep Headband 2 – A sleep headband that uses EEG sensors and an app to personalize sleep coaching. Including customized neurostimulation (tACS) based on your “brainprint”.
9. Hyperice Normatec Elite Hips – A portable, dynamic air compression system designed for hips, glutes, IT bands, and lower back. Featuring 7 compression levels and 4+ hours of battery life.
10. Eli Health Cortisol Test – An at-home saliva test called the “Hormometer”, designed to track cortisol levels and visualize your daily rhythm. With all data syncing to their AI powered tracking app.
11. Ohm Resonance Lamp – A guided calm device that uses light, sound, and touch with a sensing stone to guide slow breathing and support nervous-system balance.

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Supplements & Nutrition

Supplements got more specific in 2025. Instead of the same vitamins getting wrapped in a new label, the winners here went after real bottlenecks like protein absorption, GLP-1 signaling, and hormone stage support. All while keeping formulas and ingredient panels cleaner.

1. Amplifye P24 – A protein amplifying enzyme that increases the absorption of nutrients through breaking down protein we eat into small peptides and amino acids.
2. Equip Foods Prime Bar – The first ever grass-fed beef protein bar. Each bar is made with beef protein isolate, collagen, colostrum, dates, honey, beef tallow, and cocoa butter.
3. Seed Co-Biotics – A new category of daily supplements for both the human body and microbiome. Coming in formulations that support nutrition, energy, and sleep. Intelligently delivered through a 2 capsule ViaCap technology.
4. Evolv GLP-1 Biomimetic – A first of its kind oral GLP-1 product. Delivering the power of GLP-1 naturally in a daily capsule. Supporting weight loss, metabolism, cravings, digestion, and more.
5. Cadence Core Hydration Cans – A ready-to-drink electrolyte can with 500mg of sodium and zero sugar. Coming in nostalgic and unique flavors such as Cola, Melonberry, and Cream Soda.
6. AGZ Nightly Sleep Support – A melatonin-free nighttime drink designed to support sleep quality. With clinically-studied key ingredients including adaptogens, herbs, and minerals. AG1’s first new product in 15 years.
7. Biologica Hormone Support – A women’s hormonal supplement line designed for different life stages, including cycle years, perimenopause and postmenopause. The lineup is built around targeted support instead of a one-size-fits-all formula.
8. SwimClub Spermatogen Complex – A male fertility supplement designed to support sperm health, including motility and performance markers. It’s positioned as a focused, modern take on a historically under-addressed category.
9. Momentous Creatine Chews – Chewable creatine monohydrate made with Creapure and designed as an alternative to powders and gummies. Each chew delivers a measured dose for easy daily use.

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Fitness Tech

Fitness tech got more futuristic in 2025. The winners here treated equipment and wearables like design objects first, then layered in smarter sensing, coaching, and AI.

1. NordicTrack Ultra 1 Treadmill – A premium treadmill built around an immersive iFIT experience, with a 24” HD touchscreen. It’s positioned as NordicTrack’s most luxurious treadmill with features like SmartAdjust and automatic trainer-follow controls.
2. WHOOP 5.0 & MG – WHOOP’s latest wearables focus on upgraded health & longevity features. Including healthspan, pace of aging, daily blood pressure insights, heartscreener with ECG, and women’s hormonal insights.
3. SuppCo Mobile App – A supplement companion app that lets users scan and track their supplement stack. Giving you product level details from a large database (including barcode scanning). It’s designed to organize routines and help users evaluate what they’re taking.
4. Avelo Smart Running Shoes – A sensor-enabled running shoe system that captures forces from each footstrike and turns that into personalized coaching-style insights in their companion app.
5. Tonal 2 – The upgraded next-gen version of Tonal 1, with higher max digital resistance (250 lbs vs. 200) and updated internal hardware for a smoother feel. It also adds a built-in camera feature (Smart View) and new training modes.
6. Form Smart Swim 2 PRO – Smart goggles with a built-in heads-up display for real-time swim metrics plus heart rate tracking. With a PRO version that adds Gorilla Glass and long-term fog prevention.
7. Ladder Nutrition – A nutrition tracking experience inside Ladder that includes photo-based logging to help input macros. Aiming to keep inputs (macros, calories) and outputs (workouts) in one place.
8. Oakley Meta Vanguard Glasses – Smart glasses positioned for athletes, with a centered action camera, improved audio, and deeper water resistance. Plus Meta AI and integrations with fitness platforms like Garmin and Strava.
9. Nohrd Step Tower – A compact, design-forward training tower with wooden panels that stores an integrated workout system inside. Components detach to become steps or an upholstered bench, then stow back into the unit.
10. Share Aura – A creative “share” app that turns your runs and workouts into social-ready graphics using a built-in editor (templates, stat elements, stickers). Calling itself “a tool for athletic expression”.
11. Apple AirPods Pro 3 – Apple’s newest earbuds that add heart-rate sensing during workouts. Using their built-in Health and Fitness apps to help track heart rate and calories burned.
12. Amp Fit – A smart at-home strength device paired with an app that offers AI-driven programs, automatic rep counting, and progress tracking. Positioned as a compact, design-forward strength setup with a software-first experience.

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Apparel & Footwear

Apparel and footwear got more identity-driven in 2025. Less driven by the household names, and more driven by the disruptors. The winners here had sharper design language, better storytelling, and a community focus that actually showed up.

1. Kane Revive AC Winter Edition – An all-conditions version of Kane’s Revive recovery shoe. Built for cold/wet weather with more grip and protection. It also adds an integrated thermal cuff and a waterproof protective shell for winter use.
2. Bandit Running Collections – Bandit launched several amazing apparel collections this year. Including the Pace Mosaic Collection that featured gradient designs and mosaic patterns. And their Winter Collection that featured 111 pieces for cold weather performance.
3. NikeSKIMS Activewear – A collaborative activewear brand between Nike and SKIMS, designed specifically for women. Featuring over 10,000 ways to mix and match their various tops and bottoms.
4. APL Euphoria Running Shoes – An ultra-light running shoe, and APL’s most breathable shoe yet. Built with a Naked Net upper design so your feet are light and feel the breeze.
5. Oner Active Hybrid Capsule – A performance-focused apparel collection positioned for intense training, running, and functional movement, with technical fits made to move. Featuring colors and styles that make you stand out.
6. R.A.D Global Collections – Another brand that crushed in multiple areas this year. Including their Solar Charged collection that features bright new colorways. And the launch of their UFO Super Trainer running shoe.
7. District Vision x New Balance SC Elite – A co-branded version of the FuelCell SC Elite with an ultra-light build, full-length carbon fiber plate, and PEBA-based midsole foam. Positioned for race day, and comes in a clean/minimal style.
8. Outdoor Voices Apparel – After closing all retail stores in 2024, Ty Haney revived the company in 2025. Launching several collections for both women and men including a recreational line, equestrian line, and a hiking line.
9. While On Earth Move Trainer – A versatile training shoe designed for a wide range of gym activities. With a stable fit, plush cushioning, and details like a TPU wrap, EVA midsole/soft footbed, and water-resistant treatment.
10. Tropicfeel Terra.001 – A sneaker positioned as an all-terrain, travel-ready shoe meant to adapt “from jungle trails to city streets”. Built around all-day comfort and versatility.

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Home & Body

Home & body care got more ambiently integrated into your life in 2025. The winners here started showing up as infrastructure through monitors, sensors, and small devices that make tracking and “unplugging” feel automatic. Plus a wave of more science-forward skincare.

1. Ultrahuman Home – A bedside environment monitor that tracks things like temperature, humidity, CO₂, noise, and light to show how your space affects sleep and recovery inside the Ultrahuman app.
2. METHODIQ – A telehealth dermatology platform that uses AI-enabled skin analysis plus clinician oversight to deliver personalized treatment plans, starting with acne, hyperpigmentation, and eczema.
3. Throne One – An on-toilet sensor that “looks into” the bowl and translates bathroom sessions into gut and hydration related insights. With multi-user support via phone proximity.
4. Smile House – A first-of-its-kind dental practice where the mouth is recognized as the gateway to overall health and longevity. Built on a diagnostic process they call “Mouth Mapping” that uses advanced scanning and imaging.
5. Dream Second Wind Nasal Strips – Adhesive nasal strips designed to open nasal passages and improve airflow for sleep and training. Developed over multiple years and claim to boost airflow by 33%.
6. Kip Disconnect Tag – A physical tap-to-toggle NFC tag that triggers modes in the Kip app to block selected distracting apps until you tap again. It also features guided breathwork and sleep soundscapes.
7. JOVS 4D Laser Light Therapy Mask – The first FDA-cleared at-home laser therapy mask. Built around multiple wavelengths, including a 1064nm laser component, with a curved fit designed for full-face coverage.
8. Rorra Filtered Showerhead – A filtered showerhead that combines advanced filtration to target chlorine and heavy metals. Designed with a timeless form and features tool-free installation with replaceable filters.
9. Withings U-Scan Nutrio – A toilet-mounted urine analysis device that uses swappable cartridges to track hydration, nutrition, and key biomarkers. From that it builds you a personalized nutrition strategy.
10. Timeline Skincare – A longevity-focused skincare line powered by Mitopure (urolithin A). Positioned around cellular-level skin support with science-backed formulas for skin health and renewal.
11. LARQ PureVis 2 – A self-cleaning water bottle that uses UV-C LED technology to help keep the bottle fresh and runs automatic cleaning cycles in the background. It also supports hydration tracking through the companion app.
12. Sett Pouches – Nicotine-free pouches built around Ceretine and L-theanine, positioned to deliver a nicotine-like “satisfaction” without nicotine. Aiming to deliver focus, clarity, and sustained energy.

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Places & Culture

Places & culture became more premium and brand-owned in 2025. The winners in places felt like luxury “third spaces” with real design intent, while the winners in culture were brands creating their own formats to build community on their terms.

1. Sweet Honey Farm – A unique wellness community built on a regenerative farm. Featuring a fitness & wellness barn, fresh produce from animals on the farm, contrast therapy zones, co-working spaces, community events, and more.
2. Bandit Grand Prix – An F1 inspired racing & spectating experience for runners. With qualifying races, a Super Final race, a party at the end, and a $12,000 prize pool for race winners.
3. NRTHRN STRONG – A Copenhagen-born fitness concept redefining functional training through a cross-country skiing lens. It offers a high-intensity, low-impact workout with over 50 combinations grounded in functional movement.
4. BPN Last Man Standing – A backyard ultramarathon featuring 132 racers runners running a 4.2 mile loop, every hour, until 1 person remained. An insane format in the 100 degree Texas heat. Ending in a split victory with Kim & Kendall going over 230 miles.
5. Proper Club Santa Monica – A hotel-based membership club inside Santa Monica Proper that blends high-performance fitness, restorative wellness, and hospitality-driven amenities in a private club format.
6. Tipster NYC Bakery Run – A social half marathon through Brooklyn and Manhattan with eight planned bakery stops along the way. Taking the focus off the running, and instead making it about meeting people and eating good food.
7. Moss NYC Bedrock – A members club “physical culture” hub built around a 20,000-square-foot, hospitality-driven space. Including aquatics/thermal elements like sauna, cold plunge, and hammam, alongside training.
8. Eudēmonia Health Innovation Lab – A curated founders and investors experience inside Eudēmonia Summit in West Palm Beach. Designed to spark high-value relationships through private programming, dinners, and intentional recovery.
9. SIRO Boka Place – A fitness and recovery first hotel in Porto Montenegro’s Boka Bay. Built around training, recovery, and nutrition as the core guest experience.
10. Urban Iron – A citywide hybrid race format that combines running with functional workout stops across NYC gyms. Designed to connect different training communities into one shared event.

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