Bio
Jake Heyen is a health and fitness entrepreneur and media creator focused on innovation in wellness. He founded Fitic in 2021, a platform for fitness creators, which was later acquired by Playbook Technologies, where he served as Director of Creator Operations. In 2024, he launched Active Overwatch, a video-first media outlet with 125K followers and 100M+ impressions, establishing it as a trusted, personality-driven voice for the modern wellness consumer.
