Represent 247 hits the trails with debut hiking line

The Drop: 247, the performance-focused arm of British fashion brand, Represent, launched its first ever hiking collection as part of its Fall Winter 2024 range.

The Details: Vintage hiking meets modern streetwear

The 43-piece collection draws inspiration from vintage hiking gear and contemporary street style, catering to those who want to prioritize both fashion and function. The collection includes everything from insulated outerwear and fleece mid-layers to graphic tees and accessories, plus the all-new 247 Arena Sunglasses.

Core to the collection are the Insulated Jacket and Gilet. Both pieces feature micro ripstop fabric with DWR coating, offering water repellency while light puffer wadding ensures warmth and comfort.

Represent founder George Heaton wearing items from the hiking-inspired collection.

Building on the hiking theme, the 247 Fleece Hoodie, available in Black, Papyrus, and Umber colorways, features an internal gridded fleece for optimal heat regulation. With an oversized boxy fit, the hoodie has zip pockets to the front body for secure storage and is finished with cover stitch seam detailing throughout and an embroidered 247 logo to the front and hood.

Balancing out the vintage-inspired outerwear, the collection features a range of graphic hoodies, tees, and tanks that embody Represent’s signature style. These pieces sport 247’s characteristic slightly oversized fit and showcase the contemporary Future Terrains Team 247 logo on both chest and back. A refreshed, water-based 247 logo adds a softer finish to the designs.

The 247 Arena Sunglasses bring a new new silhouette to 247’s eyewear collection. The sunglasses showcase a tonal embossed 247 logo on each side and come with mirrored lenses to keep the sun at bay. They’re available in Black, Bronze, and Papyrus.

Where to buy

The collection is rounded out with several other pieces, including the 247 Lightweight Gilet, Ribbed Long Sleeve Top and Legging base layers. The whole range is available on Represent’s website now.