Inside PUMA x HYROX’s new SS25 collection

The Drop: PUMA and HYROX have joined forces to launch their SS25 collection, featuring the brand’s first-ever co-branded footwear line alongside performance and lifestyle apparel.

The Details: Race-ready gear for every athlete

The new PUMA x HYROX collection is designed for both elite competitors and weekend warriors, with World Champion Meg Jacoby and Pro World Record holder Hunter McIntyre already sporting the gear.

Headlined by PUMA and HYROX’s first-ever footwear collaboration, the SS25 collection includes three of PUMA’s most popular training shoes — the Deviate NITRO™ 3, Deviate NITRO™ Elite 3, and Velocity NITRO™ 3 — reimagined in exclusive HYROX colorways.

All three models are built on PUMA’s elite PUMAGRIP outsole, delivering the perfect balance of grip for functional fitness moves and traction for running segments. Here’s a closer look at each:

Velocity NITRO™ 3 is your daily training companion, featuring NITROFOAM™ technology for responsive cushioning and a PUMAGRIP outsole that won’t slip during those wall balls or sled pushes. At 264g, it’s light enough for running but stable enough for functional movements.

Deviate NITRO™ 3 steps things up with a carbon fiber PWR Plate for explosive toe-offs, perfect for those looking to shave seconds off their race time. The strategically placed PWR Tape provides crucial support during lateral movements.

Deviate NITRO™ Elite 3 is PUMA’s lightest race day offering at just 194g, featuring their premium NITROFOAM™ Elite technology and a stiffer carbon plate. It’s the shoe you’ll want to lace up when gunning for a personal best.

The apparel range is made from PUMA’s latest clothing tech – CLOUDSPUN for ultra-soft comfort and THERMOADAPT for smart temperature control — keeping racers comfortable and dry whether they’re training or toeing the start line.”

PUMA x HYROX Cloudspun Men’s Hoodie

The women’s collection features the Cloudspun Hoodie, a matching Cloudspun Sleeveless Top, Mid Impact Bra, and 3″ Cloudspun Short Tights. For men, the line includes the Cloudspun Tank, Hoodie, and versatile 2-in-1 Training Shorts.

Where to buy

The PUMA x HYROX collection is available now. You can snag it at HYROX events, PUMA.com, PUMA flagship stores, and select retailers across North America, Europe, Latin America, Asia, and Australia.