Nordic Strong brings its Copenhagen-born fitness concept to New York

Copenhagen-born fitness concept Nordic Strong is making its American debut with a summer pop-up in the Hamptons’ Sag Harbor, followed by the opening of a permanent flagship studio in New York City’s Flatiron District this fall.

At the heart of the Nordic Strong experience is its patented fitness machine that mimics the natural motion of cross-country skiing, delivering a full-body, low-impact workout that seamlessly integrates cardio, strength, and mobility training.

Nordic Strong’s patented fitness machine mimics the motion of cross-country skiing.

Founded by Copenhagen native Nicoline Roth, Nordic Strong embodies core Nordic principles of balance, simplicity, and connection.

“It’s unlike anything else out there,” says Roth. “You can push your limits or slow things down—and either way, you leave feeling strong in every sense of the word. Nordic Strong is about more than just a workout. It’s about creating a space where people can reconnect to their bodies, build resilience, and move with purpose.”

Nordic Strong’s Sag Harbor pop-up.

The studio’s three signature classes combine strength, endurance, and agility:

• Nordic Strong: This signature session alternates between machine combinations and dumbbell floor work, targeting everything from abs and glutes to arms and shoulders in a vibrant, high-energy atmosphere.
• Nordic Sculpt: Combining Pilates principles with deep muscle activation, this class focuses on precision and control, ending with mindful breathwork for a true mind-body experience.
• Nordic Cardio: This high-intensity class blends fast-paced machine exercises with dynamic floor routines to maximize calorie burn and boost cardiovascular endurance.

Where to try it:

The Sag Harbor pop-up (located at 11 Bridge Street) runs from Memorial Day through Labor Day with limited 20-person classes. After a free intro class, you can book $50 single sessions or book a batch of three classes for $84.

Nordic Strong’s permanent Flatiron District flagship will open in fall 2025.