Nike and SKIMS announce NikeSKIMS: A new performance brand for women

The Drop: Nike and SKIMS are joining forces to launch NikeSKIMS, a new performance brand that combines Nike’s athletic innovation with SKIMS’ expertise in fit and form. The brand will offer training apparel, footwear, and accessories designed specifically for women athletes.

The Details: Nike’s performance tech meets SKIMS’ perfect fit

NikeSKIMS is more than a collaboration — it’s an entirely new brand that merges Nike’s world-class innovation and sport science with SKIMS’ understanding of the female form. The brand aims to create performance wear that’s both functional and flattering, with extended sizing to ensure accessibility for all women.

NikeSKIMS is launching in spring 2025.

“Every single detail has been obsessed over and carefully considered,” says Kim Kardashian, SKIMS Co-founder and chief creative officer. The collection draws on Nike’s Sport Research Lab expertise and SKIMS’ signature approach to inclusive solutions, focusing on products that enhance natural form while delivering premium performance.

Heidi O’Neill, president of consumer, product & brand at Nike adds: “This collaboration brings together the best of both brands and unlocks an incredible opportunity to shake things up for the next generation of athletes with product that makes them feel strong and sexy.”

The new brand builds on Nike’s five-decade commitment to women’s sports and SKIMS’ track record of redefining intimate and casual wear. Both companies share a vision of championing women’s confidence, strength, and competitiveness across all levels of athleticism, from elite competitors to everyday fitness enthusiasts.

Launching spring 2025

NikeSKIMS will launch its first collection this spring at select retail locations and nike.com/NikeSKIMS in the United States. A global rollout is planned for 2026, expanding to new markets and retail locations, including wholesale partners.