The Drop: Nike’s 24.7 collection features new ImpossiblySoft and PerfectStretch fabrics engineered for all-day performance.
The collection is engineered seamlessly blend life and sport.
The 24.7 range is designed to performs during workouts while also being tailored for all-day comfort, style and function.
The collection introduces two new Nike technical materials that work alongside Nike’s Dri-FIT technology to bridge this gap. ImpossiblySoft is Spacer-knit fabric with four-way stretch, that appears in the collection’s half-zip and crew-neck tops and select bottoms. PerfectStretch fabric brings tailored comfort to pieces like the women’s pleated skirt and men’s chino pants, offering structure without restriction.
The 24.7 collection aims to set the standard of comfort and elevated athletic style.
“What I wear is more than just clothing. It’s an attitude and a reflection of who I am, and it impacts how I perform,” says Olympic sprinter Dina Asher-Smith, who’s been testing the collection. “The pieces have become my new favorites because they blend performance and style in a way that feels really authentic and effortless,” adds Asher-Smith.
The tonal branding and refined aesthetic allow for seamless mixing and matching, while thoughtful details like locker-room-inspired loops and Nike’s signature Total Orange stripe on internal tags connect the pieces to the brand’s sporting heritage.
The collection prioritizes inclusive sizing, with women’s pieces available in Western (2XS – 2XL) and Asian (XS – 2XL) sizing. Men’s pants come in both slim and standard fits with numeric sizing for precise fit.
The Nike 24.7 collection launches globally on nike.com.