Inside Nicoline Roth’s Health Stack: How Nordic Strong’s founder stays balanced

Nicoline Roth, the founder and CEO of Nordic Strong, a Copenhagen-born and soon to be New York-based fitness concept redefining full-body training. Nordic Strong is inspired by her deep Nordic roots and a lifelong passion for movement, Nicoline blends performance-driven training with holistic well-being.

Nicoline Roth, Nordic Strong founder and CEO.

After discovering boutique fitness in New York and reimagining it through a Nordic lens, she launched Nordic Strong with her family in Copenhagen introducing a patented machine and a wellness space that combines strength, mobility, recovery, and “hygge.” Now, she’s bringing the concept stateside with a Sag Harbor pop-up this summer and a flagship studio opening soon in NYC’s Flatiron District.

Nicoline leads by example, often seen coaching classes, refining the Nordic Strong experience, and staying grounded through breathwork, movement, and recovery rituals that align with her brand’s mission of strength, longevity, and community.

Here’s Nicoline to share her Health Stack:

Open App

“With a busy and sometimes stressful schedule, it’s important for me to take moments out of my day to slow down and reset—and for me, that means doing breathwork. I love the Open app because it offers short, effective breathwork sessions tailored to different needs. In the morning, I often do a 10-minute intention-setting breathwork, and if I need a mid-day reset, I go for something grounding. I’m all about ease and flow in my routines, and Open makes it beautifully simple.”

On Cloudswift

“I’m always on the move—whether I’m heading to a meeting, running errands, or squeezing in a training session—so comfort is non-negotiable. I love On shoes for their cool design and reliable support. They’re the kind of shoes I can wear all day, from gym to city, without ever having to think twice. The Cloudswift is my all-time favorite style—it’s incredibly comfortable, and I love that I can wear it for both training and everyday life. It transitions effortlessly from workout gear to jeans without looking too sporty.”

Promix Electrolytes

“Staying hydrated is a must for me, especially with how active my days can be. I take Promix electrolytes to support recovery, boost performance, and replenish what I lose through sweat. It’s clean, effective, and tastes great—definitely a staple in my daily routine. My go-to flavor is grapefruit. I always start my day with hot water and lemon, and the grapefruit electrolytes are the perfect follow-up.”

WHOOP

“I use Whoop to stay in tune with how I’m sleeping, recovering, and performing. Since I started wearing it, I’ve definitely become more aware of my daily rhythm—especially how much sleep I’m actually getting. I’m a competitive person by nature, so when I set a goal to stay in the green, I really go for it. That little nudge of accountability has made a big difference: I’ve cut back on sugar and alcohol in the evenings, and I genuinely feel so much better because of it.”

Planet Nusa

“This is my go-to gym wear. Planet Nusa is fun, colorful, and fits like a dream. I love mixing and matching their pieces to create different looks that I can wear to class, meetings, or errands. Their sets feel good to move in and give me a little boost of confidence throughout the day. I’m beyond excited to be partnering with Planet Nusa this summer in Sag Harbor as Nordic Strong’s exclusive activewear brand. We’ve got so many fun things planned.”

Bala Bangles

“Love my Bala Bangles! We use them in our classes at Nordic Strong, and I love how easy they are to bring along when I travel. They add that little extra challenge to a workout, and I always have them in my suitcase for an impromptu training session—even if it’s just a quick flow in my hotel room.”

Omnilux

“One of my favorite parts of my evening routine. I wear the Omnilux Contour Face red-light mask for 10 minutes while I unwind. It’s such an easy way to support skin health, reduce inflammation, and get a little glow. It also gives me a few uninterrupted moments to slow down, which feels just as good as the skin benefits.”