Monster enters the female-focused energy game with FLRT

Monster Beverage is joining the female-focused energy drink movement with FLRT, a new zero-sugar brand launching in late Q1 2026. Each 12-ounce can contains 200mg of caffeine and skips artificial colors.

Four flavors, zero sugar

FLRT enters a category that’s been gaining serious momentum with brands like Alani Nu and Bloom seeing significant growth.

Monster is leaning into bright, playful flavors with four launch options — Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze. Each zero-sugar can skip artificial colors, hitting the mark for anyone who wants an energy boost without the extras.

FLRT is a new female-focused energy drink.

If you’ve been loving Alani Nu or Bloom, FLRT offers an alternative option when it drops next year. With Monster’s established distribution network, FLRT will be easier to find nationwide than many newer entrants in the category.

Where to buy

FLRT Energy hits select channels in late Q1 2026. You can sign up for updates at drinkflrt.com.