Meet David: The most efficient protein bar ever created

For years, protein bars have been a go-to snack to fuel your body with essential nutrients, but finding one that truly delivers on its promise without packing in extra calories and sugar has been nearly impossible. Typically, these bars boast around 20 grams of protein, but they often come at the cost of 350 calories or more and a heavy dose of sugar.

This formula has remained virtually unchanged for decades—until now.

Enter David, a protein bar that defies convention and provides the protein you need without unnecessary extras.

Breaking the formula: How David idealized the protein bar

The supplement industry has long claimed that achieving this level of high-protein, low-calorie efficiency in a single bar was impossible. David proves otherwise. With 28 grams of protein in just 150 calories and zero sugar, you get more essential macronutrients your body needs without excess sugars or empty calories.

Let’s break it down:

• Typical Protein Bar: 20g protein / 350+ calories / 20g+ sugar
• David Protein Bar: 28g protein / 150 calories / 0g sugar

David’s Chocolate Chip Cookie Dough flavor.

With 40% more protein, 57% fewer calories, and zero sugar, it’s the most effective portable protein on the planet. With science-backed formulation and an uncompromising commitment to nutrition, David isn’t just another protein bar—it’s the future of protein, idealized.

Why it matters: The most protein from the least calories

The pursuit of optimal nutrition often feels like a balancing act. Recent health surveys indicate that 71% of Americans want to increase their protein intake, 66% want to cut down on sugar, and 55% aim to reduce their calorie consumption to lose weight.

This data underscores a growing trend: Americans are increasingly focused on enhancing their protein intake while simultaneously decreasing overall calorie consumption. This dual objective has historically posed a challenge, forcing consumers to make difficult decisions: focus on muscle-building protein at the expense of excess calories or cut calories and risk not getting enough protein.

But in reality, increasing protein intake and reducing calorie consumption should go hand-in-hand, as protein usually carries fewer calories per gram (4 cal/g) than fat (9 cal/g).

David’s Blueberry Pie flavor protein bar.

Most protein bars strike a compromise. They provide around 20 grams of protein but burden consumers with additional sugar and calories, which lessens the true goal of a protein bar — the efficient delivery of protein. Although these bars may enhance workout recovery, they also contribute to excess calorie intake and fluctuations in blood sugar, making them a suboptimal choice for those focused on maintaining lean muscle, controlling weight, or supporting metabolic health.

You no longer have to choose between fueling your muscles and sticking to a calorie-conscious diet. David focuses on the true goal of delivering protein. With higher protein content, fewer calories, and minimal glucose impact, David positions itself as a trend-resistant product that delivers real value to anyone looking to increase their protein intake while maintaining overall health

While most bars feel like a compromise, David delivers

Protein isn’t just another nutrient—it’s the building block of life. Every cell in your body relies on protein for repair, recovery, and function. Whether you’re an athlete, a busy professional, or simply someone who wants to stay strong and healthy, getting enough high-quality protein is critical. With David, you can expect to see improvements in the following:

• Muscle synthesis & recovery – Protein is essential for muscle repair and growth. After exercise, your muscles draw on a supply of amino acids to recover efficiently. David’s complete amino acid profile and perfect 1.0 PDCAAS score (an industry-standard measure of quality and digestibility of protein) mean your body gets the best possible protein for muscle recovery.
• Weight management & satiety – Studies show that protein keeps you fuller for longer, reducing cravings and helping prevent overeating. With nearly 60% fewer calories and more protein than conventional protein bars, David is the ideal choice for those looking to improve their body composition and even lose weight while maintaining muscle mass.
• Metabolism & energy balance — A high-protein diet increases thermogenesis, so your body burns more calories during digestion. By replacing sugar-laden bars with a high-protein, zero-sugar alternative, you’re cutting calories and supporting your metabolism.
• Blood sugar stability — Unlike traditional protein bars, which often contain 20 grams or more of added sugar, David has zero sugar impact. This nutrient breakdown limits blood sugar swings up and down and results in sustained energy and focus.

David: A lifestyle brand for every body

David isn’t just a protein bar but a lifestyle brand transcending traditional supplement categories. The product’s inspiration comes from Michelangelo’s iconic statue of David, which reflects the pursuit of perfection and the realization of excellence in all things. This pursuit of excellence is mirrored in every aspect of the product, from its high-quality ingredients to its impeccable nutritional profile.

David’s customers range from biohacking enthusiasts and gym-goers to busy professionals and health-conscious parents. No matter your age, fitness level, or lifestyle, David fits seamlessly into your day, delivering the most effective protein with the fewest calories. David is here to redefine what a protein bar can be.

Where to get David

With six flavors to choose from—including the recently launched peanut butter varieties—there’s something for everyone. Plus, more exciting flavors are coming soon. You can get David protein bars directly online, where you’ll find pricing and subscription options to make stocking up on your new favorite snack easier. If you like to do all your shopping on Amazon, you’ll find David there as well.

David Protein calls New York City home and will be in most local retail spots in the coming weeks and months. Expect to see David in leading retailers like Vitamin Shoppe, Wegman’s, and Central Market — with more retailers coming soon — so you can grab a bar wherever you shop.