Mateina releases Yerba Sticks: A brand-new way to enjoy yerba mate

Mix-and-go powder sticks deliver clean energy and electrolytes.

Published on Oct 22, 2024 by Ash Read

The Drop: Yerba mate brand Mateina is entering the instant beverage market with Yerba Sticks, a convenient powder format of its signature drink that includes electrolytes for enhanced hydration.

The Details: A new way to enjoy yerba mate

Taking inspiration from Brazil’s mate gelado (iced mate), Mateina’s Yerba Sticks deliver the authentic yerba mate experience in a travel-friendly format. Each stick packs 100mg of caffeine from organic yerba mate, along with a hydration-boosting blend of sea salt, potassium, and magnesium.

Yerba Sticks

The sticks come in two citrus varieties: lemon lime and mandarin. Both flavors are sweetened with a touch of stevia and contain zero sugar, staying true to Mateina’s clean ingredient philosophy. The products are certified organic, gluten-free, vegan, and non-GMO.

“Finally, a yerba mate drink that I can bring on a plane or a hike,” says CEO and co-founder Nicolas Beaupré.

Founded in Montreal in 2017 by Beaupré and Elodie Simard, Mateina grew from Beaupré’s passion for yerba mate, which began during a language immersion trip to Chile in 2016. The brand launched in the US in January 2024 with backing from Stanford neurobiology professor and Huberman Lab podcast host Andrew Huberman.