Maeva launches nutrition line purpose-built for people on GLP-1 medications

Maeva, a new metabolic wellness brand, is launching with a line of nutrition shakes, functional boosters, and electrolytes designed specifically for people using GLP-1 medications.

With approximately 12% of American adults using GLP-1s, brands are building around the specific challenges these drugs may create, like appetite suppression, muscle loss, hair thinning, and digestive changes.

How Maeva addresses GLP-1 concerns

The brand includes three product lines:

Nutrition Shakes are complete meal replacements designed for when appetite is suppressed and eating solid food feels difficult. The brand offers gender-specific formulas—the Men’s Daily Shake includes plant protein, creatine, KSM-66 ashwagandha, and B complex vitamins, while the Women’s Daily Shake combines plant protein with creatine, hyaluronic acid, and collagen peptides.

Functional Boosters are targeted add-ons you mix into your shake. The Beauty Booster includes collagen peptides, ceramides, and biotin for hair and skin. The Energy Booster combines S7 nitric oxide blend, natural betaine, and B vitamins. The Digestive Booster adds fiber, digestive enzymes, and additional probiotics.

Probiotic Electrolyte addresses electrolyte imbalances when food and fluid intake drops. The blend includes sodium, potassium, magnesium, and BB536 probiotics for daily hydration.

The launch signals where the GLP-1 market is heading: beyond just the medications. It’s becoming a lifestyle category with its own ecosystem of daily products designed to make pharmaceutical weight loss sustainable long-term.

Where to buy

Maeva is available now at maeva.co.