lululemon—one of the most popular names in training gear—has a new bet. Unrestricted Power is its latest bet—and the first built on a completely new fabric designed specifically for heavy lifting.
The brand developed it alongside athletes like Lewis Hamilton and strength and performance athlete Kayla Jeter, with what it says is thousands of hours of R&D and wear-testing behind it.
Most training tights force a tradeoff between support and mobility. They’ll hold everything in place at the top of a movement, but once you hit the bottom of a deep squat, the fabric starts to ride down, pull, or restrict your range of motion. According to Antonia Iamartino, lululemon’s Senior Director of Franchise Innovations, nothing on the market solved both at once, so the team set out to build something new from scratch using their proprietary knitting machines.
The result is PowerLu, a fabric built with lululemon’s highest filament-count yarn that stretches with every rep but snaps back into place without losing support.
The collection includes:
Strength training is well beyond gym culture and into mainstream wellness, and the apparel market is catching up. lululemon joining that shift with dedicated lifting gear signals the category is big enough to warrant its own product innovation— now it’s just a matter of which competitors follow suit.
Unrestricted Power is available now in North America at lululemon.com, with EMEA, APAC, and China launching later this year.