Why Life Time built its own supplement brand, and opened it to everyone

Choosing supplements today is overwhelming. The category has grown from 4,000 products to more than 95,000, leaving many of us unsure about what works or who we can trust.

As options multiply, decision-making often shifts from premium formulas and quality standards to packaging, marketing, and the voices behind the brands online — with 42% of adults relying on social media and ads for supplement advice, even though a viral trend has little to do with clinical validity.

Nearly two in five adults also admit they aren’t confident the supplements they take are actually helping them, which is a sign of how far the category has drifted from clarity and credibility.

LTH, Life Time’s line of premium supplements, was created to close that gap and give people clarity instead of noise.

It all started with a lab test

LTH began when Life Time Founder and CEO Bahram Akradi sent his own daily multivitamin for third-party testing more than twenty years ago. The results were, in his words, “abysmal.” The label didn’t match the contents, and the quality fell far below what he expected.

If this was happening with a widely available product, he knew consumers were likely buying fillers rather than formulas that actually work.

So he shifted his approach. If he couldn’t buy quality, he’d build it.

Solving the bioavailability gap

Akradi’s response was to create strict standards focused on one of the industry’s biggest issues: bioavailability.

There’s a difference between taking a supplement and actually absorbing it. Many mass-market formulas use inexpensive vitamin forms that move through the body without meaningful uptake. LTH takes a different route, selecting ingredients for quality, traceability, and efficacy across every formula in the line.

LTH has spent 20+ years building formulas.

From exclusivity to accessibility

LTH isn’t new. It has been Life Time’s in-house line for 20+ years and was originally available only to members. Now, the full catalog is open to everyone online or at your nearest Life Time club.

Each product is research-backed and formulated by Life Time dietitians and industry experts, built around the same standards established when the line first launched. Every product undergoes third-party NSF testing so what’s on the label matches what’s in the bottle.

The LTH lineup.

Inside the LTH product lineup

The LTH lineup spans daily essentials, performance support, protein, and targeted wellness. From foundational must-haves like Armor (Vitamin D3+K2) and Chill (Magnesium) that are often lacking in modern diets, LTH has the essentials to help you feel energized and resilient, including:

• LTH Greens: A daily boost of plant-powered nutrition. Greens combines over 40 fruits, vegetables, and superfoods — plus probiotics and digestive enzymes
• LTH Fuel Vegan+ All-In-One: Each serving delivers 30 grams of complete plant protein plus vitamins, minerals, probiotics, and digestive enzymes to support steady energy, recovery, and gut health.
• LTH Hydrate: Hydrate Electrolytes helps replenish essential minerals lost through sweat, supporting muscle function, endurance, and recovery without added sugars or artificial ingredients.

The LTH line also includes programs like D.TOX, a 14-day guided nutritional reset used by more than one million participants, and an at-home testing kit line called Feel Better with testing for food sensitivity, hormones, inflammation, and stress (just added).

LTH handles the science so you can stop guessing

No one should have to wonder if their supplements are doing anything. LTH has spent 20+ years building formulas rooted in research, testing, traceability, and ingredient transparency so consumers can make confident choices.

Explore the full line or take the LTH Quiz for personalized recommendations.