Lemme launches magnesium soft chews for stress and sleep support

The supplement market is not short on magnesium products, but most of them are standalone capsules or powders that don’t account for how people actually want to take them. Lemme, co-founded by Kourtney Kardashian Barker, is betting format matters as much as formula with its new Relax Magnesium Soft Chews, a daily stress and sleep support chew built around magnesium glycinate and a few well-studied calming ingredients.

The details

The formula stacks four ingredients that each target a different part of the stress-sleep cycle, which is more thoughtful than most single-ingredient magnesium supplements on the market.

Magnesium glycinate and citrate. A multi-form magnesium blend chosen for absorption. Magnesium plays a role in nervous system regulation and sleep cycle support.

KSM-66® ashwagandha. A full-spectrum root extract with clinical research behind it showing support for healthy cortisol levels, stress reduction, and improved sleep quality.

L-theanine. An amino acid commonly paired with magnesium and adaptogens to promote calm without sedation.

Tart cherry. Included for additional sleep support.

“Chronically elevated cortisol can affect sleep quality, mood regulation, and even metabolic health,” says Dr. Valenton, board-certified physician and Lemme’s Chief Medical Officer. “Daily support with ingredients like magnesium glycinate, ashwagandha, and

L-theanine helps women proactively care for their nervous system instead of reacting once burnout sets in.”
The chews come in blackberry lemonade flavor and are designed for daily use. The underlying logic is sound: stress support works better as a consistent habit than something you reach for when you’re already running on fumes.

Where to buy

Lemme Relax Magnesium Soft Chews ($40) are available exclusively at lemmelive.com starting March 10.