Jake Paul launches W: A fresh, affordable take on men’s personal care

The Drop: Massive YouTuber and controversial boxer Jake Paul has started a line of body care products. W by Jake Paul includes Body Wash, Body Spray, and Antiperspirant Deodorant.

The Details: Jake Paul’s new body care line

W aims to upgrade personal care routines for the next generation of men, helping them face their most formative moments “without self-doubt or stink.”

The W collection includes Body Wash, Body Spray, and Antiperspirant Deodorant.

“Sweating has been a longtime insecurity of mine,” says Paul, who founded the brand to create products for guys that boost confidence, smell amazing, and don’t break the bank.

W’s products retail for under $10 and includes three key products at launch: Body Wash, Body Spray, and Antiperspirant Deodorant, available in three scents: W Original, Fresh Ice, and Deep Woods.

W’s products are crafted with patent-pending mood-boosting fragrances, infused with nutrient-rich ingredients like Vitamin B, Vitamin E, Magnesium, and Biotin to nourish hair and skin, and made without phthalates, parabens, harsh sulfates, or artificial dyes.

Where to buy

W is available right now at Walmart and Walmart.com. The W lineup will be available on Amazon later this summer and will expand to include additional products such as 2-in-1 shampoo and conditioner, bar soap, face wash, pomade, and hair gel.