Blume launches SuperBelly in Mango Passionfruit flavor

The Drop: Vancouver-based Blume expanded its SuperBelly line with a new Mango Passionfruit flavor.

The Details: A tropical twist to Blume’s bestselling gut-friendly hydration mix

Mango Passionfruit is the fourth flavor option in Blume’s SuperBelly line, joins the existing lineup of Pomegranate Acai, Strawberry Hibiscus, and Lemon Ginger.

SuperBelly isn’t just about hydration, it’s formulated with prebiotics and probiotics to support your gut microbiome, ease bloating, and improve overall digestion while you hydrate.

“At Blume, we’re always listening to our community, and the response to SuperBelly has been overwhelmingly positive,” says Karen Danudjaja, CEO and founder of Blume. “Our customers are always asking for more flavor options and we’ve worked tirelessly, testing hundreds of samples and engaging our SuperUser Group to create this new flavor.”

Danudjaja founded Blume in 2017 after struggling to find palatable caffeine alternatives during her coffee-heavy days in commercial real estate. What started as a coffee shop exclusive has expanded to more than 6,000 stores across North America, including Whole Foods, Target, and Sprouts.

Where to buy

SuperBelly Mango Passionfruit is available now for $32.00 on itsblume.com and Amazon.