On steps into the weight room with Cloudpulse Pro

On is hitting the weights.

The Swiss performance brand best known for its running shoes, just launched the Cloudpulse Pro, its first gym-specific trainer designed for stability, grip, and control in the weight room.

The Cloudpulse Pro is On’s first strength training shoe.

For lifters, hybrid athletes, and anyone mixing strength and conditioning, this shoe promises:

• Grounded control: 6mm drop + Focusboard plate keeps your heel locked down.
• Cushioning without bounce: CloudTec forefoot softens landings while staying close to the floor.
• Durability: Woven uppers, Missiongrip rubber outsole, and midfoot webbing to withstand heavy training.
• Versatility: From squats and sled pushes to plyometrics and lateral drills, it’s designed to handle multidirectional stress.

Price: $180 / £160 / AU$270

Think: Nike Metcon, Adidas Dropset, or Puma’s HYROX collab, but with On’s precision engineering and sleek design.

Daily Discipline

The launch featured four elite athletes grinding through the “unseen reps” of daily training in the Cloudpulse Pro:

• Ben Shelton – American tennis star, US Open semifinalist
• Iga Świątek – Four-time Grand Slam champion, World No. 1
• Ditaji Kambundji – European sprint hurdles medalist
• Andri Ragettli – Swiss freestyle skier, X Games medalist

Each embodies consistency and discipline, the exact message On wants the shoe to represent.

On’s Evolution

The Cloudpulse Pro is more than a shoe — it’s a signal of where On is headed. Expanding beyond running, it’s entering new arenas of performance and culture:

• Tennis: Signing top stars like Świątek and Shelton.
• Culture: Earning “soft wins” through music, lifestyle, and streetwear collabs.
• High Fashion: Runway moments positioning On as functional luxury.

Now, with the Cloudpulse Pro, On isn’t just chasing Nike and Adidas. It’s getting serious about fitness and strength, blending technical innovation, cultural cachet, and training authenticity.