From bars to bathhouses: How wellness is reshaping socializing

The rise of sober-curious culture is reshaping how we socialize, with more people seeking alternatives to alcohol-centric gatherings without sacrificing fun or connection.

The sobering truth

A global study in The Lancet found that “the safest level of drinking is none.” The World Health Organization backs this up, and Canadian health officials recently warned that “no amount or kind of alcohol is good for your health.”

WHOOP also found that every drink increases your resting heart rate, and reduces your heart rate variability and recovery score.

The numbers

Forty-seven percent of people say quitting alcohol is too tough, but they’re keen on drinking more mindfully. And 51% of Americans would like a sober bar nearby, but only 14% currently have access to one.

Finding balance. As health awareness grows, so does the desire for more mindful social interactions. Myles Farmer, co-founder of Othership, explains, “There’s a significant trend away from alcohol for a number of reasons, mainly because people want to be healthy and happy.”

“Everyone is looking for balance in their lives, and if every social interaction involves alcohol or pressure to drink, they may consider socializing less,” adds Farmer.

This highlights a growing need for alcohol-free social options. But it’s not just about avoiding hangovers. Farmer notes, “It’s incredible how deep some of the conversations can go when you’re fully present and engaging with like-minded people.”

Othership offers guided sauna and ice bath classes.

The new social scene

By removing alcohol, people are discovering new ways to connect, engage, and enjoy each other’s company. Spaces like Othership are leading the charge, providing unique opportunities for people to connect through sauna and ice bath experiences, as well as sober-curious socials.

Other options include:

• Sober bars like The New Bar offer spaces for people who want to drink less.
• Run clubs are on the rise, with memberships soaring by 25% in recent years.
• Recovery studios and bathhouses like Remedy Place, Sauna House, and The Well.

The Bottom Line

Alcohol-free socializing is here to stay. As Farmer puts it, “It doesn’t mean everyone needs to quit drinking, but it does give more people the option to be in situations where there’s no pressure to do so.”