247 drops nature-inspired SS25 collection

The Drop: Represent’s performance wear line 247 just released its largest seasonal collection to date. The 65-piece “nature-inspired” SS25 lineup features upgraded technical fabrics and bold new colorways.

The Details: Performance meets aesthetic innovation

247’s new collection balances functional performance with stylish versatility, drawing inspiration from Rivington Pike, founder George Heaton’s favorite hometown running spot (which also influenced January’s Arc-2 Trainer footwear launch).

The expanded range includes reimagined staples in seasonal colors alongside new layering pieces perfect for transitional weather, like the Lightweight Gilet and Running Quarter Zip.

Following the success of its sell-out mainline collaboration, Realtree® camo print makes its way to the performance line, appearing on training essentials like the 2-in-1 Short and Hooded Training Jacket.

A vibrant new “Speed Green” colorway energizes key pieces, while the new Motion design refreshes the Oversized T-Shirt and Oversized Hoodie. The collection is rounded out with practical training accessories including headwear, chest rigs, and gym bags.

Performance upgrades across the collection include:

• Enhanced technical meshes for improved breathability
• New seamless designs for distraction-free movement
• Sweat-wicking treatments for moisture management
• Antibacterial properties to keep gear fresh during intense sessions

Where to buy

The 247 SS25 collection is available now on representclo.com/247. Based on previous releases, expect popular pieces to sell quickly.