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WHOOP x Samuel Ross: PROJECT TERRAIN is the brand’s most ambitious collab yet
The limited-edition collection includes reimagined WHOOP bands, performance apparel, and the company's first technical outerwear.
Published on Mar 12, 2026 by Joana Ariza WHOOP isn’t new to collaborations, but this is a different kind of move. PROJECT TERRAIN is a multi-year partnership with Samuel Ross, the British fashion designer and founder of A-COLD-WALL*, whose work sits in permanent collections at the Met and V&A. It’s WHOOP’s most ambitious design collaboration to date.
The first drop, launching today, introduces a full technical garment system built around the idea that the city is your training ground. The collection spans reimagined WHOOP bands, performance base layers, and the company’s first entry into outerwear. Every piece is designed to make the WHOOP device stand out rather than disappear, integrating the hardware as a central design element across the collection.
What’s in the drop
The collection is designed as a unified system, with every piece integrating the WHOOP device as a visible design element rather than something you tuck under a sleeve.
Here are a few highlights from PROJECT TERRAIN Drop 1:
- Bands: The Strata Band features a raised jacquard weave with reflective graphic detailing and custom-etched clasps.
- Men’s: A technical running jacket with 360° reflectivity and a wrist window for device visibility, a compressive long sleeve, and a performance short with an inner compression liner and removable Any-Wear Pod for off-wrist tracking.
- Women’s: A two-layer performance bra with bonded seams and Any-Wear Pod integration, a seamless sculpted short, and the same technical running jacket with a cinched waist.
WHOOP’s Solare Technical Running Jacket.
The full collection includes additional colorways, bands, and pieces for men and women. Everything is built for low-light training, with reflective detailing, bonded construction, and materials meant to move between the gym and the street.
WHOOP has been a wearable for athletes for years, but PROJECT TERRAIN is a bet that it can also be a lifestyle brand—one where the device should be visible and highlighted as part of how you dress and train. It’s the clearest signal yet that WHOOP sees itself as more than a performance tool, and that ambition is hard to miss.
Where to buy
PROJECT TERRAIN Drop 1 is available now at whoop.com.
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