The Absorption Company launches five high-absorption supplement formulas

Most supplements fail not because of what is in them, but because of how little your body actually uses.If you’ve ever wondered whether your supplements are actually doing anything, you’re not alone. The Absorption Company, co-founded by actors Nikki Reed and Ian Somerhalder, just launched a new collection designed to close the gap between ingestion and actual uptake.

Instead of adding more ingredients or higher doses, the brand focused on reformulating some of the most commonly used supplements so they can reach the bloodstream, ideally unlocking better results.

New launches from The Absorption Company.

What’s in the lineup

The collection covers five daily staples that are notoriously hard to absorb, using specialized formulas to ensure your body actually uses them:

• Magnesium Glycinate ($28): Up to 8× more absorbable than standard forms, designed for sleep, muscle recovery, and calm without the digestive issues that often come with magnesium supplements.
• Berberine ($49): Traditional berberine absorbs at less than 1%. This formula claims 6.2× better absorption for metabolic and blood sugar support.
• Vitamin D3+K2 ($32): Pairs D3 with K2 to direct calcium to bones rather than arteries, with nearly 2× the absorption of standard D3.
• CoQ10 ($49): The cellular energy coenzyme typically delivers only about 1.3% into the bloodstream. This version claims 10× better absorption for cardiovascular and cognitive support.
• Curcumin ($49): Powered by Curcuwin® Ultra+, this formula absorbs 149× better than standard curcumin.

Why absorption matters

According to the brand, 77% of Americans take supplements daily, yet more than 90% remain nutrient deficient. By prioritizing new technology and delivery systems—like pairing D3 with K2 and utilizing Curcuwin® Ultra+—the brand wants to shift the focus to high efficiency instead of high dosage.

“No matter how effective magnesium, Vitamin D, or any other supplement may be, it only works if your body can absorb it,” says Zeke Bronfman, CEO and co-founder of The Absorption Company. “Better absorption is the key to unlocking better results.”

Where to buy

The full lineup is available now at absorbmore.com and Happier Grocery, with plans to expand to SunLife Organics and Amazon later this year.