R.A.D® shifts from hype drops to seasonal collections with Factory Racing

Seven new colorways across two shoe models, available March 26.

Published on Mar 26, 2026 by Ash Read

R.A.D® launched its first seasonal collection, marking a structural shift for the performance footwear brand. Called Factory Racing, the Spring/Summer 2026 drop brings seven new colorways across the R.A.D® ONE V2 and R-1 models, the brand’s first move away from the limited, sell-out-in-minutes hype drop format it built its following on.

What’s in the collection

The Factory Racing drop includes five colorways of the R.A.D ONE V2 and two colorways of the R-1, with additional styles and models set to follow throughout the season. Both shoes are existing R.A.D models. The ONE V2 is the updated version of the trainer the brand launched with at Wodapalooza in 2022, while the R-1 is its more recent addition to the lineup.

The collection was previewed at Wodapalooza on March 12 before today’s wider release.

R.A.D® debuted its first seasonal collection.

A shift for R.A.D

R.A.D built its brand on drops that sold out fast and drove demand through limited availability. Moving to a bi-annual seasonal model is a meaningful change: it keeps core colorways in rotation longer and makes the shoes more accessible to buyers who missed previous windows.

The timing is intentional, too. Factory Racing launches at the start of competition season, when typical training block ends and athletes shift focus to performing.

The brand plans to continue rolling out activations at CrossFit and fitness racing events throughout the season, including van drops and the return of its Acid Athletics fitness league, which drew around 140,000 participants across more than 1,000 gyms last year.