Loop earplugs are now available at SoulCycle studios nationwide to protect your hearing mid-ride

If you’ve ever walked out of a cycling class with your ears ringing, Loop and SoulCycle want to fix that. The Belgian earplug brand’s Experience 2 model is now stocked in SoulCycle studios across the US, available in black or gold through August 17.

Why your ears need support

SoulCycle classes are built around loud, immersive, beat-driven music. That’s the point. But sustained exposure to high-decibel environments can cause cumulative hearing damage, and most riders aren’t thinking about that mid-playlist.

Loop x Soul Cycle.

Loop’s Experience 2 earplugs reduce noise by over 17 dB while preserving sound clarity. So the music still hits, the instructor still comes through, but your ears aren’t taking the full impact. They’re designed to fit securely during movement, so they won’t shift or fall out when you’re out of the saddle.

“Music is a core part of a SoulCycle class, and people shouldn’t have to choose between protecting their hearing and enjoying it,” said Maarten Bodewes, co-founder of Loop.

Why this partnership matters now

Hearing protection in fitness settings has been a blind spot. Gyms, cycling studios, and group classes regularly push sound levels well above safe thresholds, but unlike concert venues—where earplugs have become more normalized—studios haven’t widely adopted the practice.

The partnership puts earplugs where the problem is, rather than expecting riders to remember to bring their own. “This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love. It’s a natural extension of how we think about holistic wellness,” says SoulCycle CEO Evelyn Webster.

For a category that talks a lot about recovery and longevity, protecting your hearing mid-class is an easy, overlooked win.

How to give Loop a try

Loop Experience 2 earplugs are available in select SoulCycle studios in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas, and Florida — and online at soul-cycle.com. Learn more or order directly at loopearplugs.com.