Many protein bars on the market resemble candy more than food. Lineage Provisions is taking a different approach. The brand, founded by Dr. Paul Saladino, MD and Dr. Anthony Gustin, DC, has launched the Lineage Protein Bar in two flavors: Chocolate and Mixed Berry. The bar is built around grass-fed whey, raw honey, and beef tallow instead of the sugar alcohols, gums, and processed fibers found in most bars.
The protein comes from a combination of grass-fed whey and grass-fed collagen, with fewer than 200 calories per bar. The ingredient list is short by design:
Grass-fed whey and collagen. Whey provides a complete amino acid profile to support muscle repair and satiety. The added collagen (Type I and III) contributes to joint, skin, and connective tissue support.
Real-food sweeteners. Both flavors are sweetened with raw honey and organic coconut nectar. No artificial sweeteners, no sugar alcohols.
Grass-fed beef tallow. Used in place of seed oils as the fat source. Tallow is shelf-stable and a source of fat-soluble nutrients, though the “ancestral fat” framing is the brand’s own characterization.
Flavor-specific ingredients. The Chocolate bar uses organic cocoa powder and cocoa nibs (tested for heavy metals, per the brand). The Mixed Berry bar uses freeze-dried wild blueberries and organic strawberries.
The bars are third-party tested, non-GMO, gluten-free, and seed oil-free.
The protein bar market is crowded, and most products in it rely on some combination of sugar alcohols or synthetic emulsifiers to hit their macros. Those ingredients are effective on a nutrition label but can cause bloating and digestive discomfort for many people. Lineage’s formula skips all of that.
The trade-off is that real-food sweeteners like honey and coconut nectar contribute natural sugars—so this isn’t a low-sugar bar. However, each ingredient uses natural sugars unlike many competitors.
The Lineage Protein Bar is available at lineageprovisions.com. A 12-bar box is $38; 24 bars are $72. Subscribe and save 10%.