Just Dropped: New better-for-you sodas, Tiger Woods’ new brand, and On’s collab with WalkGood

Just Dropped is a series featuring the latest product launches and drops in the health and wellness space. 

Featured today:

• Tiger Woods’ new ‘athluxury’ line
• On x WalkGood’s apparel and shoe capsule
• A new ketone energy drink
• Soda brand, Cove, launches new flavors
• Fishwife’s Albacore Tuna

Tiger Woods’ new ‘athluxury’ line

On Sundays — traditionally the final day of golf tournaments — Tiger Woods wears red, a color his mother saw as a symbol of strength and dominance. When he started winning, the red stuck around.

Now, 27 years after Tiger won his first major, he’s debuted SUN DAY RED, a line of golf, training, and lifestyle apparel and accessories created alongside TaylorMade. The launch lines are initially available on the brand’s website in the U.S. and Canada. T-shirts start at $70, polos from $120, and pants from $165.

On x WalkGood’s apparel and shoe capsule

On Running has partnered with the LA-based nonprofit WalkGood on a limited-edition capsule that blends Jamaican flair with the Swiss performance functionality for which the running brand is known.

The capsule features a range of products designed in collaboration with WalkGood, including On’s Cloudrunner 2 running shoe, the Core Jacket, a relaxed fit t-shirt, and shorts for both men and women, all designed in partnership with WalkGood

Cove launches new flavors

Cove zero sugar soda is made with 1 billion probiotics and real organic ingredients. Co-founders John and Ryan Cove zero sugar soda is made with 1 billion probiotics and real organic ingredients. Co-founders John and Ryan MacLellan launched Cove in 2022, and the brand made its U.S. debut in February 2024, hitting shelves at 140 Fresh Market locations.

Cove recently added three new flavors to its lineup: Grape, Raspberry, and Cherry.

Find a stockist here.

A new ketone energy drink from former Coca-Cola and PepsiCo execs

Co-founded by Karishma Thawani and Tekla Back, two execs from rival beverage companies, Coca-Cola and PepsiCo, KEY offers a clean alternative to traditional energy drinks, which are often criticized for their sugar shock and caffeine jitters.

KEY uses pure, active natural ketones, produced through fermentation, instead of relying on sugar or large amounts of caffeine. This provides focus and energy. It is available in Ginger Lime, Pineapple Passionfruit, and Grapefruit Punch flavors.

Fishwife launches in Whole Foods, releases Albacore Tunas

Elevated tinned fish brand Fishwife is now available in Whole Foods nationwide. Most of Fishwife’s seafood products are flavored with just a few ingredients, such as extra virgin olive oil and garlic salt.

The brand has also released its Albacore Tuna, available in two varieties: Olive Oil and Spicy Olive Oil. It’s perfect for mixing with potato chips for a quick snack, stirring into a pasta dish, or trying straight from the tin.