Dry & Dirty serves up zero-proof martinis with an adaptogen twist

Dry & Dirty announced a line of zero-proof functional martinis. The adaptogen-infused drinks come in three classic martini flavors: Espresso, Lemon Drop, and Dirty.

A martini minus the morning after

The alcohol-free revolution is here. U.S. alcohol consumption has hit a 90-year low, according to Gallup, while the non-alcoholic market races toward $5 billion by 2028. Even Thrive Market just swapped its entire alcohol category for 100+ NA options.

Enter Dry & Dirty, an adoption-based NA cocktail that aims to the sophistication of martini hour while ditching the alcohol entirely.

The launch lineup includes three flavors:

• Espresso: Rich and aromatic with a frothy finish, for when you want depth without the buzz.
• Lemon Drop: Citrus-forward and clean, designed to sip and savor.
• Dirty: The savory classic with smooth, briny notes that deliver umami in every glass.

For those who love the ritual of a well-crafted cocktail but could do without the hangover, Dry & Dirty will offer a way to keep the glass, the garnish, and the grown-up vibe intact. Plus, each flavor will feature a blend of adaptogens that support long-term health.

Where to buy

Dry & Dirty’s zero-proof martinis are coming soon at dryanddirty.com.