Cob’s sorghum snacks deliver the pop without the corn

Cob’s sorghum snacks deliver everything you want from popcorn — the pop and the crunch — minus the kernel hulls wedge between your teeth.

Why Cob is betting on sorghum

Founder Jessica Davidoff discovered the need for corn alternatives after her son’s corn allergy diagnosis led them through 30 doctors before finding answers. Once they eliminated corn derivatives from their diet, his health issues resolved, but finding satisfying snacks became a challenge.

Cob co-founders Novak Djokovic and Jessica Davidoff.

Enter sorghum, an ancient grain that pops like corn but with a softer hull that won’t wedge between your teeth. The texture is lighter and the pieces are smaller, which also makes them safer for kids under five, unlike regular popcorn which ranks high on choking hazard lists.

While most healthier popcorn just removes butter or cuts calories, sorghum brings real nutritional advantages. It acts as a resistant starch that naturally boosts GLP-1 levels (the same hormones targeted by drugs like Ozempic) to keep you fuller longer. The grain also packs prebiotic fiber for gut health, delivers magnesium, iron, and zinc, and has the lowest glycemic index of any grain.

Cob launches with four options: Cacio e Pepe, Mediterranean Herb, Olive Oil Pink Salt, and Seriously Cheesy. Each variety is certified gluten-free, non-GMO, and kosher. For anyone managing corn allergies or sensitivities, this opens up a snack category that’s previously been off-limits.

Where to buy

Cob snacks are available now at cobfoods.com. A 12-pack costs $29.99 or $15 on subscription.