Beyond Meat launches protein drinks with Beyond Immerse

Beyond Meat is moving beyond the meat aisle. The plant-based brand has launched Beyond Immerse, a functional protein drink that combines plant protein, fiber, antioxidants, and electrolytes. The line debuts in three flavors (Peach Mango, Lemon Lime, and Orange Tangerine) and is available for a limited time on the company’s direct-to-consumer site Beyond Test Kitchen.

What’s in the bottle

Beyond Immerse uses pea protein and tapioca fiber as its foundation. Each flavor comes in a 10g protein option (60 calories) or a 20g protein version (100 calories). Both deliver 7g of fiber per serving, plus vitamin C and electrolytes. No GMOs or sugar alcohols.

Beyond Immerse.

Here’s the full nutritional breakdown:

• Protein: 10g or 20g per bottle (pea-based)
• Fiber: 7g per serving (from tapioca)
• Vitamin C: Included as an antioxidant
• Electrolytes: Added for hydration support
• Calories: 60 or 100, depending on protein level
  No GMOs or sugar alcohols

“With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line,” said Ethan Brown, founder and CEO of Beyond Meat. “Beyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health, and immune function, so that whatever the goal is, consumers can Go Beyond.”

The ready-to-drink protein boom

The RTD protein space has been heating up, from Alex Cooper’s Unwell to Gorgie’s Protein Energy. Beyond Meat’s entry adds a plant-based option to a category increasingly driven by convenience culture and the “proteinification” of everything. A growing number of consumers want functional benefits, without the powder hassle.

Where to buy

Beyond Immerse is available for a limited time exclusively at Beyond Test Kitchen.