XENOM wants to be the global standard for competitive fitness, and it’s starting at the home of the Dallas Cowboys

Competitive fitness keeps evolving, but the format hasn’t kept up. Rules shift depending on the competition, the scoring varies, and there’s no consistent benchmark for athletes to measure progress against year over year. XENOM is built to fix that. The new competition series launches with its first event on June 27–28 at Ford Center at The Star in Frisco, Texas, the Dallas Cowboys’ headquarters and training complex.

XENOM will debut in Dallax, TX.

The format

XENOM runs over two days with 10 fixed events designed to test the full range of human performance: across maximal strength, endurance, and metabolic conditioning. The same events, same scoring, every competition—giving athletes a repeatable global benchmark to train toward and measure progress against, inspired by decathlon scoring in track and field Athletes are scored on a points-based index rather than a traditional race-style leaderboard.

Who can compete. Two thousand athletes compete per event across two categories (Individual or Same Sex Pairs) and three divisions:

• Elite: Advanced loading and technical standards for top-level athletes
• RX: Prescribed standards for experienced CrossFit® athletes
• Compete: Those newer to the format who still want the full 10-event experience

Three of the ten events have been announced so far, with the remaining seven rolling out in the coming weeks. One of those reveals will include a new piece of competition-grade equipment from Rogue Fitness, XENOM’s equipment partner.

Season 001

The inaugural season includes 11 competitions across the US and Europe, with a longer-term roadmap targeting 60 global events. Here’s what’s confirmed:

• 001 — Dallas, USA | Ford Center at The Star in Frisco | June 27–28, 2026
• 002 — London, UK | August 29–30, 2026
• 003 — Miami, USA | Dates TBA
• 004 — Paris, France | Dates TBA

XENOM was founded by Keith Barlow, a CrossFit® Level 2 certified athlete and co-owner of Fittest, an agency that works with brands and athletes in the competitive fitness space. Rogue Fitness is on board as the foundational partner and long-term equipment supplier.

Jeffrey Katzenberg, co-founder of DreamWorks and former chairman of Disney Studios, is also backing the series. This could signal XENOM is thinking beyond the athlete and toward competitive fitness as a global spectator sport.

How to sign up

XENOM is releasing 250 free competition spots for the Dallas event through a 14-day ballot. Entry is open now through March 13 at xenom.global. Successful applicants will be notified by March 16 and have 48 hours to accept.

After the ballot closes, tickets go on sale March 16 priced as: $500 per individual, $450 per person for pairs, and $25 for spectators.