Tom Brady teams up with Gopuff to drop Good Nut organic coconut water

If there is one thing we know Tom Brady takes seriously, it’s his wellness routine—and his newest launch puts that front and center. Teaming up with instant delivery app Gopuff, the seven-time Super Bowl champion just launched Good Nut, a new line of premium organic coconut water.

Instead of jumping into the crowded sports drink market with another artificial, neon-colored electrolyte blend, the brand focuses purely on clean hydration. The 11.8-ounce cans are sourced from organic Vietnamese coconuts and completely ditch the added sugars and sweeteners.

What sets it apart

While the brand’s slightly cheeky name is already getting plenty of attention online, the flavor lineup is what truly sets it apart. Alongside the standard original coconut water, the lineup includes a sparkling version, which alone is a rarity in the coconut water space.

The real standout, though, is the Chocolate flavor. Reportedly developed straight from Brady’s personal preference, it is designed to be a creamy, healthier alternative to traditional chocolate milk. By skipping the added junk and keeping the recipe clean, it is basically a better-for-you take on a standard post-workout recovery drink.

“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff,” Brady said in a press release. “With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge.”

Because the brand was developed in direct partnership with Gopuff, it bypasses traditional grocery shelves entirely. The product relies on Gopuff’s delivery infrastructure to get directly into consumers’ hands in minutes.

Where to get it

Good Nut is available now exclusively through the Gopuff website.