NOBULL debuts nutrition line with proteins and electrolytes

NOBULL, known for its functional training shoes and apparel, has launched its first nutrition line. The collection includes four protein powders and three electrolyte formulations, marking the brand’s move from gear into consumable performance products.

The timing makes sense: NOBULL merged with Tom Brady’s TB12 wellness brand in 2024, a company that already had a supplement philosophy built around clean, minimal-ingredient formulations.

What’s in the lineup

• Proteins: Four options total — whey and plant-based, each available in chocolate and vanilla. All come in 30-serving tubs.
• Electrolytes: Three flavors (lemonade, fruit punch, blueberry pomegranate) sold in 15-packs.

NOBULL is positioning the line around simplicity. The formulations skip artificial additives and fillers, sticking to minimal ingredients. The brand states every batch is lab-tested to verify what’s on the label matches what’s in the pouch.

NOBULL launched its first nutrition line.

Backed by Tom Brady

Tom Brady joined forces with NOBULL in 2024, merging both his health and wellness company, TB12, and his apparel company, Brady Brand, with the Boston-based sportswear brand. That partnership laid the groundwork for this nutrition launch.

“NOBULL nutrition was born from the work we accomplished at TB12 Performance,” says Brady. “TB12 helped shape my perspective on performance and wellness at a pivotal time in my life, and with NOBULL nutrition we’ll take the next step and continue to innovate the best products in the industry.”

Where to buy

The full NOBULL nutrition line is available now at nobullproject.com.