amp brings AI-powered strength training to your home

The device offers personalized workouts and up to 100lbs of resistance in a compact, living room-friendly design.

The Drop: amp, an AI-powered home fitness device, launched for pre-orders in the United States. The amp system offers adaptive strength training workouts, bringing a personalized gym experience into your home.

The Details: AI-driven strength training that adapts to you

amp combines advanced AI technology with a sleek, minimalist design to bring effective strength training into your home. Its minimalist aesthetic allows it to blend seamlessly into any living space, making fitness more accessible and appealing.

amp workout device

amp combines advanced AI technology with a sleek, minimalist design.

With a focus on creating engaging and effective strength training, amp offers customizable workouts suitable for all fitness levels. The device’s AI system adapts workouts in real-time, ensuring they’re always challenging and tailored to your individual progress.

amp’s versatile design allows you to train every muscle group with hundreds of movements. Quick and easy adjustments of the arm and accessories keep you focused on your workout, helping you achieve more in less time.

amp fitness attachments.

amp’s versatile design allows you to train every muscle group with hundreds of movements.

The system offers 5-100 lbs of digital resistance, automatically adjusting to fit your needs. Users can choose from three smart resistance modes:

  • Fixed: Maintains constant weight throughout your entire range of motion
  • Band: Adds resistance the further you get from the start position
  • Amplify: Increases resistance as you return to the starting position

The AI can automatically switch between these modes to optimize your workout, or you can manually adjust them to your preference.

amp fitness device

amp offers 5-100 lbs of digital resistance, automatically adjusting to fit your needs.

The amp app also acts as your personal trainer, seamlessly integrating with the amp machine to guide you through engaging, personalized workouts. It not only tracks your progress but also keeps you motivated by setting and monitoring your fitness goals. It also includes social elements like community challenges and leaderboards.

Amp fitness device

amp’s AI adapts workouts in real-time, ensuring they’re always challenging and tailored to your individual progress.

“I’ve always been passionate about fitness and technology. My vision was to create an innovative solution that combines the two and empowers users to achieve their goals, while making sure it is accessible for all. I am excited to see this vision coming to life,” says founder Shalom Meckenzie, known for his work as the founder of SBTech which merged with DraftKings.

I've always been passionate about fitness and technology. My vision was to create an innovative solution that combines the two and empowers users to achieve their goals.
Shalom Meckenzie, amp founder

Alongside Shalom Meckenzie, amp is backed by a team of tech and fitness-obsessed product and design enthusiasts from companies like Apple, DraftKings, Meta, Nike, and Spotify. The team also includes Sports Science PhDs who have worked with Stanford D1, NBA, NFL, and Olympic athletes.

Where to buy

Pre-orders for amp are now open with a $99 reservation fee. This initial payment not only secures your amp machine but also includes a complimentary one-year subscription to the amp app. The reservation fee will be applied as a deposit towards the final purchase price.

The full price of the amp system is $1,795, which includes delivery, installation, and all accessories. Shipping is expected to begin in early 2025.

Visit ampfit.com to place your pre-order.

Amp device
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Reserve your amp device now. Shipping is expected to begin in early 2025.